Since when has wearing slippers (Birkenstock) been trendy?

Of course! Here is the translation:

Since when has wearing slippers (Birkenstock) been trendy?

The trend of wearing Birkenstock slippers became notably popular starting in the 2010s, but their origins go back much further, spanning several decades. Here's an overview of their history and rise as a trend:

The Origins of Birkenstock:

Birkenstock, a German brand founded in 1774, is known for its ergonomic and comfortable sandals. The first Birkenstock models were used as orthopedic footwear, and the brand gained widespread recognition for its ability to combine comfort and support. However, it was only in the 1960s that Birkenstock sandals began to gain international popularity, particularly in Germany and the United States, among the hippie communities who appreciated them for their comfort and laid-back style.

The 1990s and 2000s: A Gradual Rise:

During the 1990s and 2000s, Birkenstock continued to be favored by those seeking optimal comfort, but they were often viewed as a utilitarian shoe, not necessarily glamorous. Models like the Arizona (the two-buckle sandals) were often worn in casual settings, but they weren’t considered a "trend."

The Explosion of the Trend: The 2010s:

The real transformation into a "trend" occurred around the early 2010s. Several factors contributed to their popularity:

• Comfort First: With the rise of the "athleisure" movement and fashion focused on comfort (clothes combining performance and style), Birkenstocks found their place as a practical alternative to more traditional sandals.
• Celebrities and Influencers: Fashion figures and celebrities like Kate Moss, Victoria Beckham, and Pharrell Williams were seen wearing Birkenstocks, which greatly helped popularize the brand. Their appearances gave the brand a modern and cool vibe.
• The 90s Revival: The 1990s fashion trend, with its love for retro styles, also favored the return of certain shoes once considered outdated, including Birkenstocks.
• The Embrace of Minimalism: Birkenstock’s simple, clean, and timeless style resonated with the minimalist trends dominating fashion at the time, and they became a popular choice for understated yet stylish looks.

Today: A Staple of "Comfort Chic":

Today, Birkenstocks, particularly models like the Arizona or Boston, are worn not only in summer but also year-round. They are considered a trendy piece that blends comfort and style, often incorporated into both casual and chic looks. The brand continues to be a staple in fashion collections, with collaborations with brands like Rick Owens and Stella McCartney, which have given classic models a more avant-garde edge.

In summary, while Birkenstock has always been known for its comfort, it was truly in the 2010s that they gained popularity as a trendy item, becoming a symbol of "comfort chic" thanks to celebrities and a shift in how fashion views elegance and comfort.